Clifford Geertz: "Deep Play: Notes on the Balinese Cockfight".
In this article we find the deep play approach to ludology based on anthropology. Deep play can be usefully summarized in a formal paradigm:

THE MORE A MATCH IS . . .

1) Between near status equals (and/or personal enemies)
2) Between high status individuals

THE DEEPER THE MATCH . . .

1) The closer the identification of cock and man (or: more properly, the deeper the match the more the man will advance his best, most closely-identified-with cock).
2) The finer the cocks involved and the more exactly they will be matched.
3) The greater the emotion that will be involved and the more the general absorption in the match.
4) The higher the individual bets center and outside, the shorter the outside bet odds will tend to be, and the more betting there will be over-all.
5) The less an economic and the more a "status" view of gaming will be involved, and the "solider" the citizens who will be gaming.

By the way don't think of the cock as a Freudian slip.